Friday, August 15, 2008

The Source Magazine Making a Come Back

The Source magazine, went bankruptcy last year, however the they are about to hit newsstands next week with a new focus that its co-publisher says will restore the magazine to its past status as the industry's bible for all things hip hop.

"It's a very seminal period, an opportunity to both celebrate 20 years of content and the fact that The Source was a leader in chronicling the culture of hip-hop," said media and entertainment lawyer L. Londell McMillan, who bought The Source earlier this year with investment banker Jeffery Scott.

"I'm on a mission to restore it to the community that gave birth to it and open the door to those that currently enjoy and influence that hip-hop culture," he told the Associated Press. "It's exciting because we believe that we can do it."
"We shared with him what we were trying to do, the vision of hip-hop and where we thought it needed to go, and he thought it was refreshing and clever," McMillan said of Lee, a client.

"We're just going to expand on what The Source has always done well," said McMillan, adding that music will be "a core focus but not 80 percent of the book."

"I think that what we're trying to do is evolve it as hip-hop has evolved and become an international force, to evolve it without losing its core essence that was the centerpiece of its earliest beginnings and greatness. But it has to evolve, just like hip-hop has to evolve," McMillan said.

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