LL Cool J's Kids Line Will Hit Sears Sept. 7th

LL Cool J will launch his new line of children's apparel called LL Cool J for Sears. The line will be in 450 Sears stores nationwide on Sunday, Sept. 7. There will also be several ad campaigns in black-and-white images of the rapper and his family with a group of models gathered around a turntable. They will be wearing embroidered denim, cotton hooded sweatshirts and fleur-de-lis bejeweled t-shirts from the collection.

* LL's Album "Exit" hits stores September 9th