According to the Wall Street Journal, Diddy's fashion line, Sean John Clothing Inc., is the new owner of urban brand Enyce. Word is, Diddy purchased the line from Liz Claiborne Inc. as the company shifts its focus to bigger businesses avoid a decline in consumer spending.
Diddy's “Sean John Brings Magic To New York”,took place yesterday at the Sean John showroom in NYC. Diddy premiered Sean John’s upcoming Fall/Winter collection for a crowd of buyers and guests including Terry Lundgren (CEO of Macys), Cassie, and Zac Posen (designer)…
Nelly will be Sean John's first ever spokesmodel for the lines upcoming fall collection of Underwear. "I have known Nelly for many years and I really admire his work," said Diddy in a statement. Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family."
