ESQUIRE Introduces The Digital Cover!!!!!!

This September Esquire will celebrate their 45th anniversary. The issue will introduce a revolutionary technology that will enable the images on the magazine’s cover to move. The magazine apparently is supposed to “stay alive” for about 90 days was created by a company called E Ink and the technology to get a battery small enough to fit in the cover alone was “a six figure investment” for the company. Esquire has exclusive use of the technology until 2009 and is planning to put out about 100,000 of the moving anniversary covers…