ESSENCE.COM: The blogosphere has been abuzz recently about your exit from Island Def jam Records as president of urban music. Why did you leave the label?JERMAINE DUPRI: It was a situation where it felt very stagnant to me. As a person who is used to putting out new records and continuing to do that, it just wasn't turning over as being that place to me where I should stick to it and see if it was going to turn around.
ESSENCE.COM: What would you say was your biggest problem with the label?
DUPRI: It wasn't giving me the open door that I thought it was going to. It wasn't aggressive enough and it was a big letdown for me. I thought I was going to a place that understood the times we were in as a music business and how aggressive we needed to be with putting out new projects and records. This is the reason I'm speaking out; not because I'm bitter, but because I owe it to my fans that see me every day on the Internet. I wanted to let them know because they've left a lot of comments on my YouTube saying, "JD, you talk about everything else; why aren't you talking about this [label] situation?"
ESSENCE.COM: There's hearsay that your brief tenure was plagued by meager sales and a lack of new talent which resulted in the label ousting you. Is that true?
DUPRI: Island [Def Jam Records] is going to say what makes them look good. They are not going to tell the truth and say, "He just stopped dealing with us on a daily basis." If you don't put out my records, that's all I have as a person. I'm a record person, so if I give you a record and you don't put it out, then basically you're showing me that it's really no business. I never got a chance to put the records out. I had Johnta Austin, Ninth Ward and Dondria. I read the blogs and I'm thinking, How can they say that I'm not putting out records when anyone who knows my track record knows I'm about making music? My biggest problem is that I'm still the youngest president to have this kind of success. Music is my life. I'm a person who continues to carve out my own way. Instead of watching things happen, I make them happen. If L.A. [Reid] gets fired at Def Jam (he's 20 years older than me) where is he going to go? Many of the people at the label; if their bosses were to fire them today, they don't have anything else to do. Their lives are over. I'm not that dude. Life ain't over for me.
ESSENCE.COM: So do you think it has to do with this struggle between old school versus new school?
DUPRI: I'm dealing with a lot of jealousy and have been since I first came in the business. When you're younger they don't want to listen to you because they know you are keener and people listen to the younger person in the office. In corporate America, this is something that I started feeling a lot. I'm keener as to what is going on in the streets, the Internet and all over the place. In a room full of people, I'll have more answers than anyone else because I'm out there and know what's going on, so people start paying more attention to what you're doing. And that's another thing: the music business thrives on young music, young ideas, newness and freshness. We have a bunch of old guys running all the record companies and they get in these meetings and argue with these young people like myself about what we know and try to make us believe that what we're doing won't work. I don't see them beating the streets to find any of the artists. Matter of fact, I never see these people out anywhere because they are still living off the old times. When you have a 10- to 20-year gap, that's a big difference, and that's a lot of what I'm dealing with. Bow Wow is 21 years old, which means he's 30 years younger than a lot of the chairmen of these labels
